Last June, TripAdvisor ranked Universal Studios Singapore (USS) the top amusement park in Asia. The amusement park also came in at a respectable 17th place in TripAdvisor’s global survey on the Traveller’s Choice awards for theme parks.
Moreover, the increasing number of people purchasing tickets and fun passes from online ticketing stores like store.sentosa.com.sg, shows that USS is beating out regional competitors like Hong Kong Disneyland and Tokyo DisneySea in visitor count, as well. Why do tourists enjoy visiting the theme park so much?
Modelled After America’s Universal Studios
USS takes pride in being an amusement park that contains world-class rides. Tourists love to soak in the atmosphere and excitement, citing Transformers: The Ride and Battlestar Galactica as their favourite attractions. While the park is relatively small, the branding of USS is at par with American standards, making it a suitable alternative for those who can’t travel to America.
The theme park recently reached a new milestone after receiving its 25 millionth visitor last January 2017.
A Strategically Located Theme Park
USS caters to a broad customer base, and the secret lies in its location. Since Singapore receives a lot of tourists from North and South Asia, the theme park is a convenient addition to any tourist’s travel itinerary, whereas other amusement parks like in Japan can only cater to the demands of tourists from North Asia. Furthermore, the areas do not have the advantage of using English as their main language. As an English-speaking city state, Singapore has a higher chance of attracting more foreign visitors.
Maintaining Its Spot as the Top Theme Park in Asia
The competitive environment among the different amusement parks in Asia is rough. Shanghai Disneyland, which opened its doors in 2016, recently attracted 11 million visitors after only a year of operations. USS, therefore, needs to maintain fresh offerings to keep guests entertained. The parks’ new additions like the Puss in Boots and Despicable Me attractions are one of the ways USS is trying to maintain its reputation as a great family-friendly destination.
USS is Singapore’s version of ‘the happiest place on Earth’. By continually updating their attractions, they can maintain their top spot on travel surveys in the future.