Flipping through the Vogue or looking at billboards of Chanel, you may often wonder how these stunning pictures are taken. Of course, there should be a concept first. This will be the theme that will pull everything together and therefore give your materials a uniform look — meaning, making sure that it is a single-minded campaign in the eyes of the consumers.
If you are a photographer taking on a high-fashion photography stint, you can make your materials much better. Here are some things you need to keep in mind:
Choose the perfect location
The narrative of a high fashion story will be partly dependent on the location. As such, you need to pick one that best suits your client’s needs. More importantly, you need to keep in mind the logistics involved. Will it be practical to shoot at a place near the waterfalls without sufficient light sources? You will need a location that will not only make your model shine, but your talent as well.
Check out the poses
Emotions can be conveyed through facial expressions, but you can make them more obvious by having the models do a good pose. What you can do is see to it that the poses will not look awkward. If you are having troubles with this part, you may want to hire a dancer that can help with the poses.
Get post-production support
High-end fashion photography does not end in production; it continues up to the post-production. You will need the support and aid of a reliable provider of high-end photo retouching services. They will help you fix the lighting and set the mood of the photo story through color grading.
These are just some of the things to keep in mind if you want to make your high-end fashion photography better. Never stop learning and experiment with light and angles!