Attracting patients to your neurosurgery clinic is the best way to improve your success. If you lack patients, it could send you into a financial tailspin. Fortunately, attracting new patients is rather simple if you know a handful of clever tricks and tips to do so.
Invest in Tools and Technology
Make sure you have the latest tools and technology at your disposal, such as bipolar surgical forceps. Having up-to-date tools and technology help make your patients feel more comfortable. According to a qualitative study, patient perceptions influence the success of a patient-physician interaction.
Therefore, you want to improve patient perceptions by offering to provide the latest tools and technology to enhance their health and neurosurgical outcomes.
Invest in Interior Design
Patients will often form strong first impressions of a new doctor’s office or medical facility based on the design of the waiting room. If the waiting room appears outdated or unkempt, it can leave a bad taste with new patients, causing them to seek medical attention elsewhere.
Instead, make sure you have well-trained front-office staff members, updated furniture, updated magazine subscriptions, and a friendly, comfortable waiting or reception area.
Encourage Positive Reviews
Make sure you provide friendly practice that goes beyond your competition. Also, make sure you provide a way for your patients to seek you out online. By offering friendly, supportive staff members and a good patient-physician experience, you can encourage patients to leave positive reviews online.
People often take to the Internet to leave their reviews for everything, including healthcare they receive. Positive reviews can help you attract new patients and grow your neurosurgical clinic.
Extend Your Services
Pay attention to your local community and ensure that your services extend to everyone and anyone within the community. One way to extend your services is to offer different payment options. Not everyone has health insurance coverage.
If you offer pay pricing options to underinsured or uninsured patients, you are more likely to attract new patients to your practice and grow your neurosurgical clinic.
The tips above can help you ensure that you are improving your practice while providing the best neurosurgical care possible to all your patients.